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Media push, Disney synergy enough for Duff

LOS ANGELES (Billboard) - Her celebrity was born on TV, so it makes sense that TV appearances are a prime ingredient in one of the biggest weeks in the recording career of 17-year-old Hilary Duff.

A busy media schedule had Duff appear on as many TV shows as a Chrysler commercial, a blitz that helps her fend off a career-best sales week for rising country star Brad Paisley to claim the top of the album chart.

During the week that Duff's hits-compilation set "Most Wanted" came to market, she visited "The Tonight Show With Jay Leno," "Today," "TRL" and "Access Hollywood."

Come to think of it, how many kids put out a greatest-hits album before they turn 18?

The new title's 207,500-unit start is her best since the Christmas frame of 2003, when "Metamorphosis" rang 224,000. This is Duff's second No. 1 album but her first to ring the bell in its first week.

TV was not Duff's only friend. A deluxe edition available at multiple locations included three extra tracks, while value-added versions are also available at Wal-Mart and Target, the latter being the chain that also carries her Stuff by Duff line of clothing and accessories.

An Internet campaign offered a wristband to fans who pre-ordered the album at her Web site, which helped pump 9,000 sales. That yields Duff's first No. 1 on Top Internet Albums and more than doubles her prior-best sales week on that chart.

Synergy works in her favor, too, as new song "Wake Up" was the most played song by Radio Disney during the tracking week. The radio network, like her label Hollywood Records, is owned by the Walt Disney Co. With 17 plays, according to Nielsen Broadcast Data Systems, that song was ranked 13th among clips played by MTV, with much of that action owed to previously mentioned "TRL."